Tag: prescription drug marketing

How DTC Advertising Shapes Patient Perceptions of Generic Medications

How DTC Advertising Shapes Patient Perceptions of Generic Medications
Posted by: Alan Burity Vitulo in: Industry Insights
6 Feb | 05:21 AM | 13

DTC prescription drug ads in the U.S. drive higher demand for branded medications, often overshadowing equally effective generics. Research shows ads increase prescriptions but also lead to inappropriate requests and higher costs. Learn how advertising influences patient decisions and healthcare outcomes.

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